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Google Double Downs on Commitment to Augmented Reality

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Augmented reality enthusiasts should celebrate the latest I/O 2022 conference, as Google reaffirms their commitment to augmented reality.

In the latest message from CEO, Sundar Pichai, he calls augmented reality “the next frontier in computing.” You can read the post here.

Pichai states that the company is “heavily invested” in augmented reality, with it being integrated into a range of Google products.

Some examples listed were Google Lens and immersive views in Google Maps. The company envisions a future where you can use AR seamlessly in the “real world without technology getting in the way.”

“It’s important we design in a way that is built for the real world — and doesn’t take you away from it. And AR gives us new ways to accomplish this.”

Sundar Pichai

At the I/O 2022 conference, Google used language as a way to showcase their dedication to augmented reality with their new real-time translating smart glasses. You can check out the video below:

Language is so fundamental when it comes to connecting with other people. These glasses are the perfect example to highlight how augmented reality could support that.

Google’s real-time translation and transcription software have been in development and testing for a while on smartphones. This is just a natural advancement.

It’s going to be exciting to see where they progress from here, especially if these smart glasses hit the consumer market!

These smart glasses would change the way we communicate, and be amazing for people who are hard of hearing, or trying to converse between different languages.

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You can also check out our other articles on augmented reality and technology here.

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