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AR Sports Start-up My LADS raises €7.6m

The Portugal-based augmented reality sports start-up My LADS has closed €7.6 million from a Seed Investment Round.

This Seed Investment Round is being led by Riva Technology and Entertainment (RTE).

My LADS is doing pretty successful, and also has agreements with other entities such as Club Atlético Madrid, SL Benfica, and more.

They even have deals featuring major football stars such as Cristiano Ronaldo and João Félix! So you can support them through AR.

CEO of RTE, Paul Roy explains “Our investment into My Lads is a strategic move that allows us to dive more into the world of Augmented Reality which is effectively powering fan engagement.”

“Our diverse portfolio of companies are an excellent opportunity to leverage gaming, sports, fan engagement and technology. The founders have done a great job securing some of the best teams in Europe and we look forward to seeing their vision come to life.”

The My LADS app is available now on mobile. It aims to bring the football stadium experience to your home through augmented reality.

You can learn more about My LADS over on their official website. If you want to stay up to date with all things AR, check out our monthly newsletter and Twitter!