In a new press release, Magic Leap has announced it will be partnering with the tech company AMD to create a new SOC (system on chip) for augmented reality experiences.

As global market changes spur demand for augmented reality (AR) technology, there is an increasing need for innovations that combine the best technologies in CPU, GPU and machine learning into a single SOC.

Magic Leap

Technology and the demand for augmented reality has been growing at a rapid pace. Magic Leap wants to create an AR solution that includes a semi-custom SOC to keep up with that.

They plan to create a solution for enterprise users which allows them to “re-imagine and transform how virtual content and information is visualized and merged with real-world environments.”

One of the other goals of the semi-custom SOC is allowing for creation of demanding AR experiences whilst still maintaining power efficiency.

Founded by Rony Abovitz, Magic Leap has become one of the biggest players in the augmented reality industry the past decade. Similarly, AMD is at the forefront of advanced technology and processors.

AMD processors are used in devices like gaming consoles and even supercomputers. Magic Leap partnering with AMD is significant and could push AR even further for enterprise use.

“We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers,” said Jack Huynh, Corporate Vice President and General Manager of AMD Semi-Custom Business Unit.

“We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR.”

If you want to learn more about Magic Leap, you can check out their official website. To stay up to date with all things augmented reality, you should subscribe to our monthly newsletter.

By Camellia Hao Ren

Camellia Hao Ren is an Australian journalist and editor. When they aren't writing, they are usually playing games or reading.

Leave a Reply

Your email address will not be published. Required fields are marked *